Published: 2024-03-26

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3410
PDF (Spanish) 1618 Downloads
EPUB (Spanish) 273 Downloads
HTML (Spanish) 92 Downloads
PDF 589 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
2010
PDF (Spanish) 1207 Downloads
EPUB (Spanish) 286 Downloads
HTML (Spanish) 95 Downloads
PDF 894 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2130
PDF (Spanish) 1096 Downloads
EPUB (Spanish) 280 Downloads
HTML (Spanish) 112 Downloads
PDF 956 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
5677
PDF (Spanish) 2253 Downloads
EPUB (Spanish) 254 Downloads
HTML (Spanish) 110 Downloads
PDF 789 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
2087
PDF (Spanish) 824 Downloads
EPUB (Spanish) 266 Downloads
HTML (Spanish) 112 Downloads
PDF 268 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1405
PDF (Spanish) 747 Downloads
EPUB (Spanish) 234 Downloads
HTML (Spanish) 86 Downloads
PDF 284 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
2605
PDF (Spanish) 1138 Downloads
EPUB (Spanish) 248 Downloads
HTML (Spanish) 154 Downloads
PDF 516 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
4763
PDF (Spanish) 1708 Downloads
EPUB (Spanish) 258 Downloads
HTML (Spanish) 144 Downloads
PDF 911 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2174
PDF (Spanish) 949 Downloads
EPUB (Spanish) 307 Downloads
HTML (Spanish) 99 Downloads
PDF 364 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
2711
PDF (Spanish) 981 Downloads
EPUB (Spanish) 267 Downloads
HTML (Spanish) 158 Downloads
PDF 497 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163