Factors influencing sustainable consumption behaviour in generation Z

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Published: Apr 18, 2024
Updated: 2024-04-18
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2024-04-18 (3)
DOI: https://doi.org/10.17163/ret.n27.2024.04
Keywords:
consumer attitudes, consumption, consumer behaviour, generation Z, responsible consumption

Main Article Content

Gerson Jaquin Cristancho-Triana
https://orcid.org/0000-0002-2009-6893
Yezid Alfonso Cancino-Gomez
https://orcid.org/0000-0002-1961-9052
Fabian Arley Ninco-Hernandez
https://orcid.org/0000-0002-3898-6034

Abstract

This research analyzes the relationship between sustainable consumption behavior with perception, practices and perceived attributes in products and manufacturers around responsible consumption in generation Z. For this a descriptive study was made, quantitatively. A digitalsurvey was carried out on 903 adults born in Bogotá since 1995. The statistical analysis was performed using a confirmatory factor analysis to identify if the variables are grouped in the proposed constructs, followed by a causal model based on an analysis of structural equations, with the bootstraping methodology in order to validate the proposed hypotheses. The results prove the existence of the proposed factors and it wasidentified that responsible consumption habits, attitude towards responsible consumption and product attributes affect sustainable consumption behavior, However, the perceived attributes of the manufacturer do not have a direct relationship with it, although when the attributes of the manufacturer are mediated by the attributes of the product there is incidence. These findings contribute to scientific knowledge since the currentliterature has not analyzed the relationship between the manufacturer with responsible production and the attributes of responsible consumerproducts perceived by the consumer. For this reason, manufacturers must improve their efforts to communicate and bring environmentallyfriendly products to market.

Article Details

Issue
Vol. 14 No. 27 (2024): (April-September)
Section
Monographic section
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