La adaptación de las empresas a la realidad COVID: una revisión sistemática
Barra lateral del artículo
Publicado:
Mar 29, 2021
Palabras clave:
Revisión, PRISMA, modelo de negocio, ecosistema empresarial, cooperación entre empresas, innovación, tecnología, COVID-19
Contenido principal del artículo
Resumen
La súbita irrupción de la pandemia COVID-19 ha propiciado profundos cambios sociales y económicos. Las empresas se han visto obligadas a pivotar sus modelos de negocio para asegurar su continuidad. El presente estudio profundiza en las tendencias observadas en los cambios de los modelos de negocio durante esta crisis. El objetivo de esta investigación ha sido identificar los factores que se encuentran detrás de las iniciativas que han adoptado las empresas, pues presumiblemente se consolidarán y serán la base de disrupciones que eran impensables antes de la pandemia. Una rápida revisión sistemática ha permitido recuperar y resumir los resultados de las investigaciones más relevantes en este campo. Se han seleccionado veintiocho artículos de las principales bases de datos científicas, Scopus y Web of Science, utilizando el diagrama de flujo de decisiones de inclusión propuesto por PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Los principales hallazgos del análisis cualitativo que se ha realizado destacan la importancia de la tecnología, con la generalización de canales digitales de marketing y ventas en las empresas, el teletrabajo y el consumo de productos tecnológicos como la Inteligencia Artificial; la adopción de innovaciones relacionadas con la propuesta de valor, en la mayoría de las ocasiones en forma de nuevos productos y servicios, como forma más común de experimentación de cara al consumidor; y la generalización de iniciativas de colaboración entre todos los actores del ecosistema empresarial.
Detalles del artículo
Sección
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Bond III, E. U., de Jong, A., Eggert, A., Houston, M. B., Kleinaltenkamp, M., Kohli, A. K., ... Ulaga, W. (2020). The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry. Journal of Service Research, 23(4), pp. 401-408. https://doi.org/10.1177/1094670520960230
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Breier, M., Kallmuenzer, A., Clauss, T., Gast, J., Kraus, S. & Tiberius, V. (2021). The role of business model innovation in the hospitality industry during the COVID-19 crisis. International Journal of Hospitality Management, 92, 102723. https://doi.org/10.1016/j.ijhm.2020.102723
Campbell, M. C., Inman, J. J., Kirmani, A. & Price, L. L. (2020). In times of trouble: A framework for understanding consumers’ responses to threats. Journal of consumer research, 47(3), pp. 311-326. https://doi.org/10.1093/jcr/ucaa036
Coombs, C. (2020). Will COVID-19 be the tipping point for the intelligent automation of work? A review of the debate and implications for research. International journal of information management, 55, 102182. https://doi.org/10.1016/j.ijinfomgt.2020.102182
Crick, J. M. & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88, pp. 206-213. https://doi.org/10.1016/j.indmarman.2020.05.016
Dannenberg, P., Fuchs, M., Riedler, T. & Wiedemann, C. (2020). Digital transition by COVID?19 pandemic? The German food online retail. Tijdschrift voor economische en sociale geografie, 111(3), pp. 543-560. https://doi.org/10.1111/tesg.12453
Di Vaio, A., Boccia, F., Landriani, L. & Palladino, R. (2020). Artificial intelligence in the agri-food system: Rethinking sustainable business models in the COVID-19 scenario. Sustainability, 12(12), 4851. https://doi.org/10.3390/su12124851
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., ... Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211. http://dx.doi.org/10.1016/j.ijinfomgt.2020.102211
Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of Business Research, 116, pp. 199-208. https://doi.org/10.1016/j.jbusres.2020.05.025
Foss, N.J. (2020). The Impact of the Covid-19 Pandemic on Firms’ Organizational Designs. Journal of Management Studies. Online Version of Record before inclusion in an issue. https://doi.org/10.1111/joms.12643
García-Madurga, M.A. & Esteban-Navarro, M.A. (2020). A project management approach to competitive intelligence. Journal of Intelligence Studies in Business, 10 (3), pp. 8-23. https://doi.org/10.37380/jisib.v10i3.636
George, G., Lakhani, K. R. & Puranam, P. (2020). What has changed? The impact of Covid pandemic on the technology and innovation management research agenda. Journal of Management Studies, 57(8), pp. 1754-1758. https://doi.org/10.1111/joms.12634
Grant, M. J. & Booth, A. (2009). A typology of reviews: an analysis of 14 review types and associated methodologies. Health Information and Libraries Journal, 26(2), pp. 91-108. https://doi.org/10.1111/j.1471-1842.2009.00848.x
Hall, M. C., Prayag, G., Fieger, P. & Dyason, D. (2021). Beyond panic buying: consumption displacement and COVID-19. Journal of Service Management, 32(1), pp. 113-128. https://doi.org/10.1108/JOSM-05-2020-0151
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