Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1886
PDF (Spanish) 1445 Downloads
PDF 554 Downloads
HTML (Spanish) 763 Downloads
EPUB (Spanish) 294 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1536
PDF (Spanish) 933 Downloads
HTML (Spanish) 577 Downloads
PDF 462 Downloads
EPUB (Spanish) 302 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3890
PDF (Spanish) 2378 Downloads
HTML (Spanish) 638 Downloads
PDF 455 Downloads
EPUB (Spanish) 299 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2475
PDF (Spanish) 1302 Downloads
HTML (Spanish) 855 Downloads
PDF 380 Downloads
EPUB (Spanish) 285 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2211
PDF (Spanish) 1894 Downloads
HTML (Spanish) 805 Downloads
PDF 363 Downloads
EPUB (Spanish) 325 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
6007
PDF (Spanish) 1755 Downloads
HTML (Spanish) 958 Downloads
PDF 515 Downloads
EPUB (Spanish) 316 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1753
PDF (Spanish) 970 Downloads
HTML (Spanish) 645 Downloads
PDF 389 Downloads
EPUB (Spanish) 294 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8642
PDF (Spanish) 10539 Downloads
HTML (Spanish) 2615 Downloads
PDF 516 Downloads
EPUB (Spanish) 381 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1880
PDF (Spanish) 1491 Downloads
HTML (Spanish) 751 Downloads
PDF 348 Downloads
EPUB (Spanish) 319 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1879
PDF (Spanish) 1548 Downloads
HTML (Spanish) 1034 Downloads
PDF 369 Downloads
EPUB (Spanish) 279 Downloads
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163-178