Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1811
PDF (Spanish) 1398 Downloads
PDF 508 Downloads
HTML (Spanish) 725 Downloads
EPUB (Spanish) 243 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1465
PDF (Spanish) 900 Downloads
HTML (Spanish) 541 Downloads
PDF 412 Downloads
EPUB (Spanish) 261 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3796
PDF (Spanish) 2324 Downloads
HTML (Spanish) 600 Downloads
PDF 399 Downloads
EPUB (Spanish) 262 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2406
PDF (Spanish) 1251 Downloads
HTML (Spanish) 827 Downloads
PDF 338 Downloads
EPUB (Spanish) 251 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2146
PDF (Spanish) 1823 Downloads
HTML (Spanish) 778 Downloads
PDF 328 Downloads
EPUB (Spanish) 281 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5939
PDF (Spanish) 1716 Downloads
HTML (Spanish) 933 Downloads
PDF 475 Downloads
EPUB (Spanish) 281 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1689
PDF (Spanish) 934 Downloads
HTML (Spanish) 617 Downloads
PDF 354 Downloads
EPUB (Spanish) 253 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8508
PDF (Spanish) 10471 Downloads
HTML (Spanish) 2572 Downloads
PDF 462 Downloads
EPUB (Spanish) 329 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1792
PDF (Spanish) 1423 Downloads
HTML (Spanish) 724 Downloads
PDF 308 Downloads
EPUB (Spanish) 274 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1816
PDF (Spanish) 1505 Downloads
HTML (Spanish) 992 Downloads
PDF 329 Downloads
EPUB (Spanish) 240 Downloads
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163-178