Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1486
PDF (Spanish) 1231 Downloads
PDF 416 Downloads
HTML (Spanish) 643 Downloads
EPUB (Spanish) 184 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1234
PDF (Spanish) 786 Downloads
HTML (Spanish) 449 Downloads
PDF 312 Downloads
EPUB (Spanish) 194 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3383
PDF (Spanish) 2140 Downloads
HTML (Spanish) 516 Downloads
PDF 297 Downloads
EPUB (Spanish) 198 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2056
PDF (Spanish) 1131 Downloads
HTML (Spanish) 742 Downloads
PDF 264 Downloads
EPUB (Spanish) 185 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
1873
PDF (Spanish) 1688 Downloads
HTML (Spanish) 694 Downloads
PDF 237 Downloads
EPUB (Spanish) 212 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5648
PDF (Spanish) 1590 Downloads
HTML (Spanish) 859 Downloads
PDF 391 Downloads
EPUB (Spanish) 212 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1474
PDF (Spanish) 832 Downloads
HTML (Spanish) 537 Downloads
PDF 252 Downloads
EPUB (Spanish) 193 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
7449
PDF (Spanish) 10186 Downloads
HTML (Spanish) 2453 Downloads
PDF 365 Downloads
EPUB (Spanish) 246 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1415
PDF (Spanish) 1274 Downloads
HTML (Spanish) 642 Downloads
PDF 218 Downloads
EPUB (Spanish) 206 Downloads
PDF (Spanish) HTML (Spanish) PDF EPUB (Spanish)

143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1589
PDF (Spanish) 1411 Downloads
HTML (Spanish) 902 Downloads
PDF 235 Downloads
EPUB (Spanish) 185 Downloads
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163-178