PLS-SEM for online shopping intention in the fashion sector in Ecuador
Article Sidebar
Main Article Content
Abstract
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authorship: The list of authors signing must include only those people who have contributed intellectually to the development of the work. Collaboration in the collection of data is not, by itself, a sufficient criterion of authorship. "Retos" declines any responsibility for possible conflicts arising from the authorship of the works that are published.
Copyright: The Salesian Polytechnic University preserves the copyrights of the published articles, and favors and allows their reuse under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Ecuador license. They may be copied, used, disseminated, transmitted and publicly displayed, provided that: i) the authorship and the original source of their publication (journal, editorial and work URL) are cited; (Ii) are not used for commercial purposes; Iii) mention the existence and specifications of this license.
References
Alvarado-Gastiaburo, Á. C., y Vergara-Díaz, N. S. (2018). El desafío del comercio electrónico en la economía del Ecuador. Polo del conocimiento, 3(1), 67-86. https://polodelconocimiento.com/ojs/index.php/es/article/view/681
Azjen, I. (1991). The Theory of Planned Behavior. Organizational. Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Boyle, T. C. (2021). The E-Commerce Boom Coming in America Latina. Lazar Fund Managers. https://www.lazardassetmanagement.com/it/en_uk/references/fundamental-focus/e-commerce-boom-latin-america
Brooksworth, F., Mogaji, E., y Bosah, G. (2022). Fashion marketing in emerging economies volume II: South American, Asian and African perspectives. En Fashion marketing in emerging economies volume II: South American, Asian and African perspectives (pp. 3-16). Springer International Publishing. https://link.springer.com/chapter/10.1007/978-3-031-07078-5_1
Cámara Peruana de Comercio Electrónico (2021). Reporte oficial de la industria Ecommerce en Perú. Crecimiento de Perú y Latinoamérica 2009-2019. Cámara peruana de comercio electrónico. https://www.ecommercenews.pe/wp-content/uploads/2020/07/Observatorio-Ecommerce-Peru%CC%81-2020.pdf
Chevalier, S. (2021, 29 de septiembre). E-commerce in Latin America – statistics & facts. Statista. https://www.statista.com/topics/2453/e-commerce-in-latin-america/#dossierKeyfigures
Chevalier, S. (2023, 31 de agosto). E-commerce in Latin America – statistics & facts. Statista. https://www.statista.com/topics/2453/e-commerce-in-latin-america/#topicOverview
Chiang, L-P., Lin, C. Y., y Huang, C. H. (2018). Measuring the Effects of Online-To-Offline Marketing. Contemporary Management Research, 14(3), 167-189. https://doi.org/10.7903/cmr.18462
CITEC. (2023). Mapeo de del ecosistema E-Commerce en Ecuador. Cámara de Innovación y Tecnología Ecuatoriana. https://observatorioecuadordigital.mintel.gob.ec/wp-content/uploads/2023/01/CITEC-Situacion-del-E-Commerce-en-Ecuador.pdf
Cunningham, N., y De Meyer-Heydenrich, C-F. (2018). Consumer perceptions of shopping channel attributes and risk factors of apparel purchase. The Retail and Marketing Review, 14(2), 28-42. https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf
Dos Reis, A. D., y Machado, M. A. (2020). E-commerce in Emerging Markets: internationalization factors of Brazilian footwear in South America. Revista Gestão & Tecnologia, 20(1), 116-140. http://revistagt.fpl.edu.br/get/article/view/1790
Escobar-Rodríguez, T., y Bonsón-Fernández, R. (2017). Analysing online purchase intention in Spain: fashion e-commerce. Information Systems and e-Business Management, 15, 599-622. https://doi.org/10.1007/s10257-016-0319-6
Faul, F., Erdfelder, E., Buchner, A., y Lang, A.-G. (2009). Statistical power analyses using G*Power 3.1. Tests for correlation and regression analyses. Behavior Research Methods, 41, 1149-1160. https://doi.org/10.3758/BRM.41.4.1149
Gefen, D., Karahanna, E., y Straub, D. T. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27(1), 51-90. https://doi.org/10.2307/30036519
Gómez-Gómez, C. C. (2017). El comercio electrónico: incidencias y desafíos en el derecho del consumidor. Revista científica Codex, 3(5). https://revistas.udenar.edu.co/index.php/codex/article/view/4353
Gouvea, R., Kapelianis, D., y Montoya, M. (2018). Marketing challenges and opportunities in emerging economies: A Brazilian perspective. Thunderbird International Business Review, 60(2), 193-205. https://doi.org/10.1002/tie.21840
Guercini, S., Bernal, P. M., y Prentice, C. (2018). New marketing in fashion e-commerce. Journal of global fashion marketing, 9(1), 1-8. https://doi.org/10.1080/20932685.2018.1407018
Hair, J. F., Hult, G. T. M., Ringle, C. M., y Sarstedt, M. (2022). A Primer on Partial Least Square Equation Modelling (PLS-SEM) (3rd ed). Thousand Oaks, CA: Sage.
Hamid, S. y Sujood, M. A. (2023). Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TBP) with trust. British Food Journal, 125(1), 112-131. https://doi.org/10.1108/BFJ-03-2021-0338
Henseler, J., Ringle, C. M., y Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135. https://doi.org/10.1007/s11747-014-0403-8
Imtiaz, R., Ain Kamzi, Q., Amjad, M., y Aziz, A. (2019). The impact of social network marketing on consumer purchase intention in Pakistan: A study on female apparel. Management Science Letters, 9(7), 1093-1104. https://doi.org/10.5267/j.msl.2019.3.015
Joshi, D. J. (2013). An analysis of the existing literature on B2C E-commerce. Indian Journal of Marketing, 43(12), 34-46. https://doi.org/10.17010/ijom/2013/v43/i12/80512
Latinobarometro. (2023). Latinobarometro 2023. https://www.latinobarometro.org/latContents.jsp
Liengaard, B. D., Sharma, P. N., Hult, G. T. M., Jensen, M. B., Sarstedt, M., Hair, J. F., y Ringle, C. M. (2021). Prediction: Coveted, yet forsaken? Introducing a cross-validated predictive ability test in partial least squares path modelling. Decision Sciences, 52(2), 362-392. https://doi.org/10.1111/deci.12445
Ling, K. C., Chai, L. T., y Piew, T. H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers´ Online Purchase Intention. International Business Research, 3(3), 63-76. https://doi.org/10.5539/ibr.v3n3p63
Manzoor, U., Baig, S. A., Hashim, M. y Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41-48. https://doi.org/10.31580/ijer.v3i2.1386
Margalina, V. M., Jiménez-Sánchez, Á., y Cutipa-Limache, A. M. (2023). Intención de compra y confianza del consumidor en las empresas de venta-online del sector moda de Ecuador y Perú. Redmarka. Revista de Marketing Aplicado, 27(1), 40-54. https://doi.org/10.17979/redma.2023.27.1.9602
Margalina, V. M., Jiménez-Sánchez, Á., y Ehrlich, J. (2023). A Review of the Use of PLS-SEM in Neuromarketing Research. Index.comunicación, 13(2), 119146. https://doi.org/10.33732/ixc/13/02Arevie
Margalina, V. M., y Cutipa-Limache, A. M. (2023). Similarities in Factors Affecting Online Shopping Intention in Ecuador and Peru: A Multigroup Analysis. En L. Radomir, R. Ciornea, H. Wang, Y. Liu, C. M. Ringle, M. Sarstedt (Eds). State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM). Springer Proceedings in Business and Economics (pp. 85-98). Springer, Cham. https://doi.org/10.1007/978-3-031-34589-0_10
Miglani-Neha, N. (2022). Consumer behaviour & online marketing strategies of fashion brands. Mass Communicator: International Journal of Communication Studies, 16(3), 38-40. http://dx.doi.org/10.5958/0973-967X.2022.00017.5
Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A. y Okumus, F. (2018). Attracting tourists to travel companies’websites: the strcutural relantionship between website brand, personal value, shopping experience, perceived risks and purchase intention. Current Issues in Tourism, 21(6), 616-645. https://doi.org/10.1080/13683500.2016.1200539
Mousa, A. (2021). Intention to Adopt E-Commerce: A Comparative Review Across Developed and Developing Economies. The African Journal of Information Systems, 13(1), 113-140. https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1792&context=ajis
Nitzl, C., Roldán, J. L., y Cepeda, G. (2016). Mediation analysis in partial least squares path modelling. Helping researchers discuss more sophisticated models. Industrial Management and Data Systems, 116(9), 1849-1864. https://doi.org/10.1108/IMDS-07-2015-0302
Qalati, S. A., Galvan-Vela, E., Wenyuan, L., Dakhan, S. A., Hong Thuy, T. T., y Merani, S. H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: the mediating and moderating role of trust and perceived risk in online shopping. Cogent Business Management, 8(1), 1869363. https://doi.org/10.1080/23311975.2020.1869363
Ringle, C. M., Sarstedt, M., Sinkovics, N., y Sinkovics, R. R. (2023). A Perspective on Using Partial Least Squares Structural Equation Modelling in Data Articles. Data in Brief, 48(June), 109074. https://doi.org/https://doi.org/10.1016/j.dib.2023.109074
Ringle, C.M., Wende, S., y Becker, J.-M. (2022). SmartPLS 4. Boenningstedt: SmartPLS Gmbh, http://www.smartpls.com
Rosário, A. y Raimundo, R. (2021). Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3003-3024. https://www.doi.org/10.3390/jtaer16070164
Sanabria Díaz, V. L., Torres Ramírez, L. A., y López Posada, Laura Marcela. (2016). Comercio electrónico y nivel de ventas en las MiPyMEs del sector comercio, industria y servicios de Ibagué. Revista EAN, (80), 132-154. http://www.scielo.org.co/pdf/ean/n80/n80a10.pdf
Schlägel, C., y Sarstedt, M. (2016). Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries. A composite model approach. European Management Journal, 34, 633-649. https://doi.org/10.1016/j.emj.2016.06.002
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., y Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: Guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322-2347. https://doi.org/10.1108/EJM-02-2019-0189
Sevilla Avilés, O. K. (2021). El impacto del comercio electrónico en el turismo de Latinoamérica. CIID Journal, 2(1), 77-96. https://dialnet.unirioja.es/servlet/articulo?codigo=8528340
Singh, V., Chaudhuri, R. y Verna, S. (2019). Psychological antecedents of apparel-buying intention for young Indian online shoppers. Scale development and validation. Journal of Modelling in Management, 14(2), 286-311. https://doi.org/10.1108/JM2-05-2018-0059
Sohn, J. W. y Kim, J. K. (2020). Factors that influence purchase intention in social commerce. Technology in Society, 63, 1-11. https://doi.org/10.1016/j.techsoc.2020.101365
Soler-Patiño, A. (2016). ¿Hacia dónde va el comercio electrónico en Colombia? Ploutos, 4(1), 17–24. https://journal.universidadean.edu.co/index.php/plou/article/view/1371
Suominen, K. (2019). El comercio digital en América Latina ¿Qué desafíos enfrentan las empresas y cómo superarlos? Comercio internacional, (145), 1-49. https://repositorio.cepal.org/handle/11362/44976
Taylor, J. W. (1974). The role of risk in consumer behavior. Journal of Marketing, 38(2), 54-60.
Thomas, M. R., Kavya, V., y Monica, M. (2018). Online Mechandising Cues Influencing the Purchase Intention of Generation Z Mediated by trust. Indian Journal of Commerce and Management Studies, 9(1), 13-23. https://www.ijcms.in/index.php/ijcms/article/view/150
Venkatesh, V., Speier-Pero, C. y Schuetz, S. W. (2022). Why Do People Shop Online? A Comprehensive Framework of Consumers’ Online Shopping Intentions and Behaviors. Information Technology & People, 35(5), 1590-1620. https://doi.org/10.1108/ITP-12-2020-0867
Yu, S., Hudders, L., y Cauberghe, V. (2018). Selling Luxury Products Online: The Effect of Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand. Journal of Electronic Commerce Research, 19(1), 16-35. http://www.jecr.org/node/542
Zhao, J-D., Huang, J-S. y Su, S. (2019). The effects of trust on consumer continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Perspectives, 50, 42-49. https://doi.org/10.1016/j.jretconser.2019.04.014
Zhu, D. S., Lee, Z. C., y O’Neal, G. S. (2011). Mr. Risk! Please Trust Me: Trust Antecedent that Increase Online Consumer Purchase Intention. Journal of Internet Banking and Commerce, 16(3), 1-23. https://www.icommercecentral.com/open-access/mr-risk-please-trust-me-website-acceptance-of-evendorwebsite-in-taiwan.php?aid=38287