La coopetencia interempresarial. Descripción teórica y aplicación a sectores tecnológicos

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Publicado: Nov 23, 2023
Actualizado: 2023-11-23
Versiones:
2023-11-23 (7)
DOI: https://doi.org/10.17163/ret.n26.2023.09
Palabras clave:
Coopetición, competencia, cooperación, alianzas, teoría de juegos, automoción, telefonía, Samsung-Apple

Contenido principal del artículo

Joan Ramon Sanchis
https://orcid.org/0000-0002-2475-3299
Carmen Blázquez Jiménez
https://orcid.org/0000-0001-9111-0018

Resumen

La coopetición es una relación dual entre empresas a través de la cual estas compiten y cooperan de forma simultánea. El objetivo del trabajo es analizar sus fundamentos teóricos y demostrar sus principales beneficios, en especial en los sectores tecnológicos. La metodología utilizada ha sido doble: un análisis bibliométrico, realizado mediante la Web of Science, y del cual se ha deducido su evolución, autores y teorías y tipología; y un análisis de casos, en los sectores de la automoción y de la telefonía, utilizando como fuentes de información diferentes revistas y artículos, y del cual se ha deducido sus principales beneficios y costes. Los resultados del trabajo muestran los principales beneficios que se pueden conseguir gracias a las sinergias que se consiguen con la coopetición. Con el estudio en profundidad de diferentes empresas de automoción y en concreto el caso de Samsung-Apple del sector de la telefonía, se concluye que la coopetición es un reto, pero a la vez es una elección muy útil para afrontar todos los avances tecnológicos en un mercado en constante evolución, donde ambas empresas consiguen beneficios mutuos y proporcionalmente mayores. Se hace necesario la realización de estudios empíricos, tanto cualitativos como cuantitativos, que demuestren la utilidad de la coopetición como estrategia de innovación en sectores altamente tecnológicos y como una fuente de ventajas competitivas para las empresas.

Detalles del artículo

Número
Vol. 13 Núm. 26 (2023): (octubre-marzo)
Sección
Artículos destinados a la sección miscelánea
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