Etnocentrismo del consumidor e intención de compra en países en desarrollo
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Consumer Ethnocentrism, CETSCALE, Moderation effect, buying intention, buying habits, national-made products, foreign-made products, developing countries Etnocentrismo del consumidor, CETSCALE, efecto moderador, intención de compra, hábito de compra, producto nacional, producto extranjero, países en desarrollo
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